Chum Phae Winery is inspired by the ‘Khaen’, a traditional musical instrument of the Northeastern region of Thailand, made from bamboo which is related to the history of Chum Phae. Bamboo used to make the Khaen produces a melodious and unique sound. The symbol of the Khaen placed together in the shape of an open door signifies the hospitality of the Northeastern people who are always ready to welcome visitors. Local wine from Chum Phae district is a souvenir and a gift for travelers, visitors, or special occasions.